February 5, 2009 · 1:53 am
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Hello world!

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One Response to Hello world!

  1. chris yates
    February 5, 2009 at 2:04 am

    The Big XII had their best season ever and Gameday Rivals presented by Bud Light capitalized on that. Gameday Rivals a new media concept created a cult following because their show was all about passionate tailgating fans. The show aired on the Fox Sports Network and was shown in 6 states with 8 million subscribers. Their concept was bigger then TV because they created a social community that had fans extremely involved. Fans would vote,view and send their clips to all the social sites like YouTube, MySpace and Facebook. This concept is called a viral loop because the message just continues to grow. One former ad exec calls viral loops “the most advanced direct-marketing strategy being developed in the world right now.” The key though is content and Gameday Rivals which is produced by 7-time EMMY award winning Huddle Productions definitely provides that. In 14 weeks Gameday Rivals went from an unknown (100 views) to an impressive (3.5 Million internet requests). No one knows exactly where this viral loop will take Gameday Rivals but with plans to expand to more markets and sports leagues the sky is the limit in 2009.

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