Monthly Archives: May 2009
Social Media ROI
Some companies are still struggling with Social Media because they don’t understand THE VALUE. These companies just want to hear about ROI and that’s obviously important but without TRUST from your customers they won’t get what they want. Building trust … Continue reading
Join Social Communities
Why are Social Communities so Important? They are the New Focus Groups 1) You can actually Hear what the customer is saying 2) You can Engage the customer 3) You can build a relationship with the customer 4) When the … Continue reading
Positioning for Companies
I am currently reading Guerilla Marketing. There are some very valuable tools in this book. Here is a summary on Positioning. POSITIONING A well defined positioning statement defines a company’s vision and statement. Who you ARE as a company What … Continue reading
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