I am currently reading Guerilla Marketing. There are some very valuable tools in this book. Here is a summary on Positioning.
POSITIONING
A well defined positioning statement defines a company’s vision and statement.
Who you ARE as a company
What business you are really in
Who exactly buys your products and services
Service demands by your Market
Competitive advantages and unique value you offered
STAND TALL FOR SOMETHING!
Carved out POSITION is STATED in EVERY Marketing weapon used.
Make sure to have a CRYSTAL CLEAR POSITIONING STATEMENT and once you do then COMMUNICATION to your Target Market becomes much easier.
KEYS TO POSITIONING
-Be Unique=What is the 1 thing that POSITIONS you as the ONLY company in the world that can do this? THINK EXTREMES!
-Make it Benefit Oriented=Know your Target Market and what they need.
-PROMOTE YOUR STRENGTHS
-Don’t Let Price Determine your Positioning
