Online Video used to be an added bonus now it’s a necessity. We don’t just want to see video we expect it.
1) YouTube is currently the #2 most visited site in the world (Google is #1).
2) 54% of U.S. Internet users consume video online
3) 32% of respondents say they watch more video online than they did a year ago
4)People that watched a video advertisement online, 45% had some sort of measurable response from the ad, and 31% followed through on the advertisement enough to go to the company website and 16% ended up making a purchase (fact provided from mashable.com).
Imagine those kind of numbers on sales calls. It’s obvious that video is a powerful tool but it’s only the beginning. J.R. Atkins of Nextcorp believes that Video may even replace texting one day.
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Thank you Chris for the short video clip. We are living the future now.
Someday our grandchildren will laugh when we tell them we use to talk without seeing the other person. That is how common video is going to be.
Hi Chris
Interesting point you make. However one shortfall in social media is that if you have 20 or 30 friends, all of which are posting videos, it would take an age to view them all. For this reason I believe that Twitter is safe for some time in it’s current format.
I do believe that video will have more of an impact within other areas of online marketing though
Thanks for commenting. We appreciate the input.
I don’t think Video will compete with Twitter as much as voice mail, email and Text Messaging. And, it won’t replace it as much as augment it.
Interesting conversations here. Let me throw out a couple of other ideas / thoughts …. I think voice mail is dead. It’s not effective. Leaving a quick text message takes less time. If that is the case (and I realize that it might not be), then video will not replace voice mail. I think tv and radio commercials are dying. Now again, I admit I don’t watch much tv or listen to too much radio. When I do, it’s usually on my terms … TiVo, iPod, etc. Who still advertises? On tv, it’s car dealerships, beer commercials, and fast food restaurants. On radio, its foundation repair and lasic (eye surgeries)…. What people still rely on is Word of Mouth — who do they trust? who has tried the product? what is it really like and is it worth it? You don’t get this from commercials or ads.
Knoxkeith, that’s a great point. With the high levels of spend required and the resulting wastage linked to TV advertising, along with increasing pressure for ROI, it’s days may be dated.
The only way I see TV coming back from this would be to develop set-top boxes that personalise advertising by linked with the owner’s computer and identifying their interests, giving TV ads a more targeted edge. However, this may happen too late, as online advertising in it’s current state offers targeted, low-cost, accountable ads.
WoM is king, however we shouldn’t underestimate the power of a really effective advertising campaign!
My LinkedIn account:
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(just started, so keen to add some followers)
The future of TV ads. Now that is an interesting topic. What if ads change in 2 dramatic ways: 1) Entertainmentmercials 2) Increased Product Placement
Imagin if Michael Jackson Thriller video was an add for Pepsi, what kind of “following” might it have created? We would stop what we were doing to watch an add, or we would record it an play it over and over again.
Product placements happen today but it is subtle. What it was more brasin, it became part of the dialog in the TV show. So, on NSIC they might talk about Dell pc’s vs laptops.
I look forward to your thoughts.
Thanks for the post Chris.
J.R., I believe you’re right… we’re living in the future right now. Video isn’t necessarily going to replace. But, the uses will continue to become more creative, varied and widespread.
There’s already evidence with tools/gadgets on the market.
Quick video emails with tools like http://www.eyejot.info
Social media video conversations going on with tools like http://video.seesmic.com
It’s ironically funny because knoxkeith doesn’t watch TV. But, if he did, one of the commercials he would see is for the iPhone demonstrating exactly what J.R. is talking about.
Thanks again for sharing gentlemen.
I’m interested. And I’ll sure be looking and experimenting with ways to use marketing in my efforts.
All my Best!
Kevin