FedEx utilizing event marketing by giving out free lunch to SXSW attendees. The food was in a unique FedEx shipping style “lunch boxes”. Chris Yates interviewed FedEx Director of Advertising Steve Pacheco on how FedEx is moving in the social media marketing.
Chevy VP of Marketing talks Social Media Marketing
Chris Yates talks with Chevrolet VP of US Marketing Chris Perry about how they interact in the social media space and how important they see video in that arena.
Filed under business, Chris Yates
Budweiser Executive says Sponsorship Dollars shifting to Social Media
Budweiser Marketing Dir. Jay Black 1996-2010 talks about the shift of sponsorship dollars and why this is such an important movement. Chris Yates with the video interview.
Filed under business, Chris Yates
Dell talks Social Media Marketing
Susan Beebe, Corporate PR from Dell, talks with Chris Yates at SXSWi 2011 about how Dell started very early in, and in some ways began, the social media movement as well as how video shapes the future of corporate marketing.
Filed under business, Chris Yates
Brian Solis
Brian Solis did this video interview with Chris Yates at SXSW about his book and how social media has evolved over the last decade.
Filed under books, Chris Yates
Hashable CEO at SXSW
Hashable CEO Michael Yavonditte video interview with Chris Yates at SXSW. This video explains how Hashable stands out in the large app market and how where they see their success.
Hashable was also written about in Forbes Magazine.
Filed under business, Chris Yates
Samsung at SXSW
Samsung video interview with Chris Yates. They talk about how they’re making SXSW different in 2011 through giving attendees access to things that help them such as charging station and a massive video board that displays trending topics and checkins throughout SXSW.
Filed under business, Chris Yates
