Dell talks Social Media Marketing

Susan Beebe, Corporate PR from Dell, talks with Chris Yates at SXSWi 2011 about how Dell started very early in, and in some ways began, the social media movement as well as how video shapes the future of corporate marketing.

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Brian Solis

Brian Solis did this video interview with Chris Yates at SXSW about his book and how social media has evolved over the last decade.

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Hashable CEO at SXSW

Hashable CEO Michael Yavonditte video interview with Chris Yates at SXSW. This video explains how Hashable stands out in the large app market and how where they see their success.

Hashable was also written about in Forbes Magazine.

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Samsung at SXSW

Samsung video interview with Chris Yates. They talk about how they’re making SXSW different in 2011 through giving attendees access to things that help them such as charging station and a massive video board that displays trending topics and checkins throughout SXSW.

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Michaels Stores using Facebook to Market

Michaels Stores with $4 Billion in sales says they are “generating sales with Facebook. It’s not a toy it’s generating real ROI” according to Paula Puleo the CMO of Michaels Stores. Paula believes Social Media is the new prime time.

Paula uses the Michaels Stores Facebook page as the best way to interact with their customers. Michaels Stores doesn’t just engage their fans but makes them a part of the creative process. The most passionate customers actually get to create some of the products with the Michaels Stores creative team.

Chris Yates video interview with Paula at a DFWAMA executive luncheon.

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Chris Yates has Passion

Guest post By: Keith Knox

In Crush It!, author Gary Vaynerchuk repeatedly speaks about passion and I thought this would be an interesting topic to discuss in how it relates to this company, Huddle Productions. Passion is defined in the Merriam-Webster Dictionary as a “strong desire or devotion to some activity.” I think we are all familiar with this word.

But how do we define it and relate it to our lives or our jobs?

Perhaps some insights into the characters behind Huddle Productions will shed some light. Take Chris Yates for example. I have known Chris for 25 years and since the day I met him, you knew he was passionate person.

Chris did not wait to graduate college to begin his career. He started it while in college, gaining valuable experience that would set him apart from the rest of the pack. It’s a great story and I know I won’t do it justice here, so when you meet Chris, be sure to ask him about it.

It started in College when Chris decided to take courses and appear on Public Access TV. Remember Wayne’s World with Mike Myers and Dana Carvey? Chris did this 3 years before Wayne’s World came out.

I was fortunate to be a very small part Chris professional start: helping him film various events and interview various sports starts. It must have been quite a sight to see a college kid using very old equipment yet stand toe-to-toe with the big boys in the national media. At the time, Chris did the majority of the filming, interviewing, editing, and production. And the reward for all this hard work? Time slot at 2 AM on Saturdays.

Chris parlayed this experience into a career that saw him start as low as one of the lowest markets in the nation Laredo(market 198) to working all the way up to one of the best Dallas(market 5). Along the way his creativity landed him 3 EMMY’s, numerous Katy, and Associate Press awards including the Sportscaster of the Year Award.

In 2007 Chris saw the proliferation of social networks and joined forces with others who shared his passion to form Huddle Productions – a Social Media Solutions company that specializes in video.

Chris’ passion stands out throughout his media career and it will continue with Huddle Productions.

Licensed under a creative commons share-alike. Use freely and link to huddleproductions.com