Tag Archives: marketing
FedEX on Social Media Marketing
FedEx utilizing event marketing by giving out free lunch to SXSW attendees. The food was in a unique FedEx shipping style “lunch boxes”. Chris Yates interviewed FedEx Director of Advertising Steve Pacheco on how FedEx is moving in the social … Continue reading
Filed under business, Chris Yates
Chevy VP of Marketing talks Social Media Marketing
Chris Yates talks with Chevrolet VP of US Marketing Chris Perry about how they interact in the social media space and how important they see video in that arena.
Filed under business, Chris Yates
Budweiser Executive says Sponsorship Dollars shifting to Social Media
Budweiser Marketing Dir. Jay Black 1996-2010 talks about the shift of sponsorship dollars and why this is such an important movement. Chris Yates with the video interview.
Filed under business, Chris Yates
Michaels Stores using Facebook to Market
Michaels Stores with $4 Billion in sales says they are “generating sales with Facebook. It’s not a toy it’s generating real ROI” according to Paula Puleo the CMO of Michaels Stores. Paula believes Social Media is the new prime time. … Continue reading
Filed under business, Chris Yates
Budweiser Executive Talks Social Media
Budweiser Executive Jay Black, 1996-2010, talks about how Huddle Productions’ Emmy Award winning concept Gameday Rivals boosted Anheuser-Busch’s regional marketing through social media interaction with college football fans. Chris Yates with the video interview. Gameday Rivals on Case Study of … Continue reading
Filed under business, Chris Yates
Super Bowl Event with NFL Players Association
Chris Yates covering Super Bowl events for the NFL Players Association.
Filed under sports marketing
Disney Executive on Marketing
John Sabel, Executive Vice President of Motion Picture Creative Print Marketing talked with Chris Yates from Huddle Productions about the changes in Marketing. John was the keynote speaker at the DFWAMA Marketing Jam in Dallas. John and his team have … Continue reading
Filed under business, Chris Yates
ATT Social Media is 1-to-1 Marketing
Christopher Baccus AT&T’s Executive Director of Social Media did this interview with us during a DFWAMA executive luncheon. One-to-one marketing is all about the personal touch with your customers. With Social Media Marketing you can create that interaction so much … Continue reading
Filed under business, Chris Yates
Gowalla vs. Foursquare
Guest post by Corey Frey UPDATE AT THE BOTTOM OF POST I use both Foursquare and Gowalla on my iPhone. Although both are geared as location-based applications, both are fairly different. If I had to pick one out of the … Continue reading
Filed under business
Kimberly-Clark CMO says focus on Customers
Kimberly-Clark products are used by 1.3 billion people—nearly a quarter of the world’s population. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. … Continue reading
